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✳ THE SYNTHETIC SHOPPER PLATFORM

Real decisions.
Synthetic shoppers.

Understand what moves your customers.
Before your next move.

Shoppers moving through a modern city plaza at dusk
ANINO / HUMAN BEHAVIOUR, SIMULATED
EXPLORING CUSTOMER DECISIONS
01 / PRICE-CONSCIOUS

“Is the difference worth it?”

02 / TIME-CONSCIOUS

“Will this make my day easier?”

Different motivations.
A clearer picture.Explore Anino
SIMULATED RESEARCH. HUMAN DECISIONS.Scroll to explore ↓
01 / OVERVIEW

Bring customer understanding
into every decision.

Good ideas deserve more than a best guess. Anino gives you a virtual shopper panel to explore how different customers could respond to your concepts, pricing and messaging.

Learn what might resonate. Surface the questions you haven’t asked. Take a more informed direction into real-world testing.

02 / OUR THESIS

Every purchase has a reason.
Explore the thinking behind it.

MANY PERSPECTIVES. ONE CLEARER PICTURE.
01

Your customers don’t
all think alike.

Explore different needs, motivations and trade-offs with AI-powered shopper personas.

02

The same idea.
A different reaction.

See how an offer can land differently across audiences, before committing to a direction.

03

Better questions.
More considered decisions.

Use simulated research to sharpen your hypotheses, then validate what matters with real customers.

03 / APPLICATIONS

Move from “what if”
to what’s next.

Explore the decisions that shape
your next product, offer or campaign.

01

Find the idea
worth taking further.

Put early concepts in front of synthetic shoppers. Explore the appeal, hesitation and unmet needs behind their responses.

Explore concept testing
CONCEPT EXPLORATION ILLUSTRATIVE
CONCEPT A
◒

The everyday essential

Simple. Familiar. Accessible.

CONCEPT B
✳

A little more considered

Fewer compromises. More value.

SHOPPER PERSPECTIVE

“I like the idea. Help me understand what makes it different.”

VALUE PERCEPTION ILLUSTRATIVE
THE SAME PRODUCT. A DIFFERENT QUESTION.$29/ month
AccessiblePremium
LOOK BEYOND WILLINGNESS TO PAY

Which benefits make a higher price feel worthwhile?

02

Understand the value.
Not just the price.

Explore how shoppers weigh cost against benefits. Find the assumptions to test before choosing your price or packaging.

Explore pricing
03

Say something
that means something.

Compare the messages your team is considering. Explore what feels clear, credible and relevant to different shoppers.

Explore messaging
MESSAGE EXPLORATION ILLUSTRATIVE
A / FEATURE-LED

Everything you need.
All in one place.

B / BENEFIT-LED

Less time organising.
More time living.

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04 / ANINO IN ACTION

A question opens
a new perspective.

PREPARED EXAMPLE 01 / 03

Which concept should we take into testing?

A SYNTHETIC SHOPPER PERSPECTIVE
“The premium idea interests me, but I’d need a clearer reason to choose it over what I already use.”
WHAT TO EXPLORE NEXT

Test whether a more specific benefit makes the concept easier to understand.

Illustrative, scripted examples. These are not live simulations or research findings.

BUILT FOR THE QUESTIONS AHEAD

One platform.
Many perspectives.
Better questions.

For the teams shaping what
customers experience next.