Customer understanding
at the speed of AI

Explore concepts, pricing and messaging with AI shoppers.
Develop insights to test with real customers.

Explore customer insights Explore an interactive research demo.
✧ Simulated customer research
anino Your next big idea
JLSKIllustrative demo
01 / YOUR QUESTION

Which concept might our customers prefer?

AEveryday essentialsSimple. Practical. Familiar.
BMade for your dayPersonal. Flexible. Yours.
02 / SIMULATED AUDIENCE

Meet your AI shoppers

Example panelIllustrative audience
Concept testing example
✧ ILLUSTRATIVE RESPONSE

“I’d choose something that fits my routine, rather than changing it.”

03 / EXAMPLE INSIGHT
✧

Concept B leads.

In this example, Concept B receives 68% of the simulated preferences.

Concept A32%
Concept B68%
Next hypothesis: test the appeal of flexibility.
Playing an illustrative simulationPrepared examples · not live research

Bring customer questions into every team’s decisions

Product & innovationInsights & researchBrand & marketingE-commerce

Big questions.
Clearer next steps.

Bring your next decision into focus before you put it in front of the world.

MAKE SPACE FOR BETTER IDEAS

Explore how your concept might resonate.

Explore simulated responses to your concepts. Develop hypotheses about their appeal, possible objections and what to test with real customers.

Explore concept testing →
What makes
this idea click?↗
ILLUSTRATIVE COMPARISON

A little more personal. A lot more relevant.

A
B
C
Illustrative preference comparison
Explore a
customer
perspective.

The only thing better than an idea
is knowing where to take it.

A research workspace built around the decisions you need to make.

01

A panel that fits
your question.

Explore simulated perspectives across different needs, priorities and shopping behaviours.

Value seekersEarly adoptersEveryday shoppers
02

Go beyond
the winning option.

Explore possible motivations and trade-offs behind a simulated choice, then decide what to investigate with real customers.

“Tell me why they chose it.” ✧
03

Keep the learning
moving.

Refine a concept, explore another audience, and use what you learn to shape real-world testing.

Ask → Simulate → Learn
FROM QUESTION TO DIRECTION

Your next “what if?”
starts here.

Explore the research demo

  1. Start with a decision.

    Choose the concept, price or message you want to explore.

  2. Hear different perspectives.

    See how simulated shoppers weigh up the options.

  3. Turn the insight into a next step.

    Use simulated responses to develop hypotheses and guide real-world validation.

A little more clarity.

YOUR NEXT IDEA DESERVES A CUSTOMER PERSPECTIVE

Less guessing.
More understanding.

Explore the interactive demo